Name: PA Wedding Guide
Address: Pennsylvania
Price range: $400 - $1500

Welcome, Intern 👋

Your hub for everything social media at PA Wedding Guide. Start here every week.

27k+

Combined Facebook Members

750+

Listed Vendors

PA

Primary Market Focus

3

Active Platforms

Weekly Intern Checklist

Review the Announcements board for any updates
Check scheduled posts in the content calendar
Respond to or flag unanswered comments
Post at least 1x per active platform per day
Monitor Facebook groups for pending member requests
Log weekly metrics in the reporting sheet
Submit weekly recap to Logan & Hannah by Friday 4pm

Intern Expectations

Always represent PAWG in a warm, professional tone
Never post without running it through brand guidelines first
Tag Logan or Hannah if anything feels off or uncertain
Escalate vendor complaints — don’t respond directly
Avoid sharing pricing info publicly — direct to the site
Screenshot and save any post that performs exceptionally
No political content, ever

Our Core Goal

“Drive awareness and trust in PA Wedding Guide as the go-to vendor directory for Pennsylvania couples — and attract quality vendors who want to grow their business with us.”

Every post, comment, and story should ladder up to this.

Content Pillars

Vendor Spotlight

Showcase our listed vendors. Tag them, feature their work, celebrate their wins.

40% of content

Couple Education

Wedding planning tips, checklists, timelines, Q&As. Help couples plan smarter.

35% of content

Community & Engagement

Real weddings, polls, questions, conversation starters. Keep the groups alive.

25% of content

Announcements

Stay current. Check this at the start of each week.

April 2026 — Active

Platform Relaunch is Live. PAWG officially relaunched April 1, 2026 with a paid vendor tier model (Basic $99/yr, Standard $249/yr, Premium $549/yr). Social content should support onboarding and discovery. Highlight vendor value props and listing features.

Ongoing

Facebook Group Posting Rules Updated. Both groups now allow open posting by all members. Encourage vendors and couples to post freely. Moderate for spam. Do not restrict posting — escalate to Logan if something seems off.

Ongoing

FOUNDING2026 Promo Code Active. 35% off first year for vendors. Do NOT post this publicly without Logan’s approval. If a vendor messages asking, direct them to info@paweddingguide.com.

Reminder

NJ expansion is in progress. We have NJ vendors in our pipeline. Avoid NJ-specific claims in public posts until the official launch is announced. Keep content PA-focused for now.

Have something to add? Slack Logan or email info@paweddingguide.com and he’ll update this board.

Team & Contacts

Know who to reach and for what.

Core Team

L

Logan

Owner / Operations — escalate anything major, strategy, vendor complaints, pricing questions

H

Hannah

Founder / CEO (external-facing) — brand voice questions, content approvals, email sign-offs

M

Montanna

Vendor Outreach Rep — vendor onboarding questions, rep-level contact tracking

R

Riley

Vendor Outreach Rep — vendor onboarding questions, rep-level contact tracking

When to Escalate

Go to Logan for:

→ Vendor complaints or refund requests
→ Anything legal or pricing-related
→ Unusual account activity or access issues
→ Any media or press inquiries
→ Strategy or campaign approvals

Go to Hannah for:

→ Brand voice or tone questions
→ Email copy sign-off
→ Vendor partnership language
→ Anything going out under “Hannah Tate”
→ Featured couple or real wedding posts

General Contact Email

For all vendor-facing communication always use info@paweddingguide.com

Platform Playbooks

Platform-specific strategy, posting specs, and best practices.

Facebook

Instagram

Our Groups

PA Wedding Guide

Primary community. Couples + vendors. Open posting enabled.

PA Wedding Venues

Venue-focused. Great for venue spotlights and venue searches.

Combined: 27,000+ members

Best Posting Times

Tuesday – Thursday10am – 2pm

Saturday9am – 11am

Sunday evening6pm – 8pm

Monday & FridayLower engagement

Posting Tips

1

Lead with a question or hook. Facebook’s algorithm rewards comments. Start posts with something that prompts a reply: “What’s your biggest vendor tip for PA couples?” works better than “Check out this vendor.”

2

Tag vendors when you feature them. Their followers see it, it boosts reach. Always tag the business page, not personal profiles.

3

Limit external links in the post body. Facebook suppresses reach when a link is in the main post. Put the link in the first comment instead and reference it in the post text.

4

Use 3–5 hashtags max. Facebook hashtags have minimal impact — don’t stuff them. Use only the most relevant ones.

5

Respond to comments within the first hour. Early engagement signals to the algorithm that the post is worth showing to more people.

6

Approve member requests promptly. Check the groups daily. Approved members = more reach. Look for red flags (fake accounts) before approving.

Post These

Vendor spotlights with photos
Real PA wedding features
Seasonal planning tips
Engagement questions & polls
Milestone announcements

Avoid These

Pricing details (send to site)
More than 1 post per day per group
All-caps headlines
Responding to angry vendors publicly
Political or divisive content

Content Format Priority

ReelsHighest reach

Carousels (Feed)High saves

StoriesDaily minimum

Static Image PostsLowest reach

Posting Specs

Feed / Reel ratio9:16 or 1:1

Stories1080 × 1920px

Caption length150–300 words ideal

Hashtags15–25 per post

Best timesTue–Fri, 11am–1pm

Instagram Tips

1

Reels over everything. If you have video content, turn it into a Reel. Even simple slideshows set to trending audio outperform static posts 3–4x in reach.

2

Carousel posts maximize saves. Use carousels for “5 tips,” listicles, or vendor roundups. Saves signal quality content to the algorithm.

3

Stories = daily presence. Post at least 2–3 stories every day even when no feed posts go out. Polls, countdowns, and question stickers boost interaction.

4

Caption formula: Hook → Value → CTA. First line must hook (no “Hey!”). Middle delivers the value. End with one specific call to action — link in bio, save this, share with a friend.

5

Use location tags for every PA post. Tag specific Pennsylvania towns or regions. This boosts local discoverability for engaged couples searching their area.

Post These

Reels of vendor work or real weddings
Behind-the-scenes carousel content
Tips formatted as carousels
Stories with polls and questions
Regional PA wedding inspiration

Avoid These

Blurry or poorly lit photos
Overcrowded captions with no spacing
Hashtag dumps in the caption body
Generic stock imagery
Going dark for 3+ days in a row

Why Pinterest Matters for PAWG

Pinterest is where couples go to plan. A pinned vendor listing or wedding tip can drive referral traffic to paweddingguide.com for months or years after posting. It’s a long-game channel.

Goal: Build evergreen content boards that rank for PA wedding searches.

Pin Specs

Ideal pin size1000 × 1500px (2:3)

TitleInclude PA region + vendor type

Description200–500 chars, keyword-rich

Pins per day5–15 (mix new + repins)

Alt textAlways fill in for SEO

Board Structure

By Region

Philadelphia, Pittsburgh, Lancaster, York, Lehigh Valley, Poconos, etc.

By Category

Photographers, Venues, Florists, Caterers, DJs, Hair + Makeup

By Season / Style

Spring 2026, Fall Weddings, Rustic Barn, Garden, Modern Minimalist

Pinterest Tips

1

SEO in every description. Write pin descriptions like mini-blog posts. Include “[City] [Vendor Type] Pennsylvania” naturally in every description. This is how pins get discovered.

2

Link every pin to a live page. Always link back to the vendor’s listing on paweddingguide.com or a relevant blog/category page. Don’t leave destination URLs blank.

3

Consistency beats volume. 5–10 quality pins per day beats 50 rushed ones. Use a scheduling tool so pinning is spread throughout the day.

Brand Guidelines

How we write, look, and feel across every post.

Brand Voice

We Are

✦ Warm and welcoming
✦ Pennsylvania-proud
✦ Helpful and practical
✦ Professional but never stiff
✦ Vendor-supportive
✦ Couple-first in advice

We Are Not

✗ Overly formal or corporate
✗ Pushy or salesy
✗ Generic or AI-sounding
✗ Exclusive or cliquey
✗ Trendy at the cost of substance
✗ Political or opinionated

Caption Formula

01

Hook

1–2 lines. Make them stop scrolling. Ask a question or drop a bold statement.

02

Value

The meat. A tip, a story, a vendor highlight. Keep it scannable. Short paragraphs.

03

CTA

One clear action. Save this, comment below, link in bio. Never more than one.

Brand Colors

#967969
Primary

#5A493F
Secondary

#B1A28E
Accent

#EFEDEB
Cream BG

#3C302A
Active / Dark

#C0AFA5
Border

Font: Inter for all body/UI text | Cormorant Garamond for elegant display and headline moments.

Photo Standards

Always use high-resolution images — no blurry or pixelated photos
Prefer warm, natural-light wedding photography over heavily filtered shots
Only share vendor photos with explicit permission or that are publicly posted by them
Do not use stock photos for vendor features — use their actual work
Avoid watermarked images from other directories or competitors
When creating graphics in Canva, stick to the brand palette above
Always credit the photographer when posting real wedding content

Hashtag Bank

Click any tag to copy it. Use on Instagram and Pinterest. Limit to 3–5 on Facebook.